Recent surveys show that that CFOs, after being especially tight on the purse-strings earlier in the year, have turned to a rosier outlook in 2021. Surprisingly, CFOs have the highest propensity in the C-suites to proomote spending in the near term. That means that, as they are planning and budgeting, now is the time to consider proposing CapEx investment and systems upgrades before sales and marketing claim all of the budget for themselves.
“We suspect CFOs are priming the pump so their leadership colleagues will be ready to spend when they find themselves on the upside of their own economic recovery curve.”
Read the full article from our friends at Brainyard here: